HOW WOULD YOU ATTRACT/ADDRESS YOUR AUDIENCE?
In order to learn how to attract our audience, we asked members of our target audience what would make them go and see a horror film via a questionnaire. We got a mix of responses as to what people preferred. Some of these are outlined below:
We discovered that our target audience mainly expected conventions such as blood, gore, adrenaline and fear and that they preferred gory, sci-fi style horror/thriller films. We took on board the ideas raised by the survey and were able to incorporate most of into our piece, such as the desire for an adrenaline rush as well as fear/suspense (through the use of dark, tense music) however, we did feel that, because of the classification that we wanted for our film and because of the fact that we are only showing the opening and we wanted people to watch the rest of the film, we did not use any blood/gore.
We would use various mediums to address our audience and promote our film. These mediums include posters, ads/TV commercials etc.
I think that the best time to advertise our film is after watershed (post 9pm). in between drama programmes i.e. dramas such as 'Law and Order: UK' and the ITV News at 10, as well as movies such as 'Jaws' and 'Psycho' etc.
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