Evaluation Question 4

WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

The target audience that we had in mind when creating our film opening was young females (teenage to early 30's at the most) as teenagers are more likely to experience and enjoy the fear and adrenaline that all horror films aim to convey. They are also the age range of the characters that we portrayed in the opening so they would likely identify with them best. We also chose this audience because, after viewing the stats provided by the UK film council (http://www.ukfilmcouncil.org.uk/media/pdf/d/n/Portrayal_Vs._Betrayal_Research_Report_UK_Film_Council_2011.pdf), we found that over 40% of UK viewers watched horror thriller films regularly and that 52% of these viewers would like to see more ‘edge of the seat’ thrillers , of which under 30% are young females, and as such, decided to create a piece that would appeal to this type of audience.

We created the film so that it would fit in to the BBFC guidelines for classification. Through research, I discovered that the typical classification for horror/thriller films is 15 (very rarely below), so we designed our film to enable it to be classified at this age.(For a full list of guidelines, use this link:

http://www.bbfc.co.uk/download/guidelines/BBFC%20Classification%20Guidelines%202009.pdf.) This adds an authenticity to our production and shows the audience that, although not an 18, it still clearly contains real 'edge of the seat' material. In terms of gender, although our specific audience centres around young females, I think that our film will appeal to a male audience as well due to the fear and adrenaline within the opening.

Our film is likely to be released in a smaller independent cinema as horror/thriller films do not appeal to everyone and the typical audience for this type of film are usually specialist viewers who watch horrors more than any other type of film.